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Selling Ice to the Eskimos

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I recently completed a short interview for Sales website, Salestarget.co.uk, which you can read here (note that I’ve been photographed in Starbucks – those that know me won’t be surprised).

You forget just how much you’ve done sometimes, the experiences you’ve had, the tips and tricks you’ve picked up, people that have passed through the business, how it all started.

Starting out, twenty odd years ago, selling was a different game.  For me, it was a Vauxhall Cavalier, a bag of 10ps, a wallet with the business cards of all my key customers in and a lot of miles listening to the radio.  Relationships really mattered and much more was done by phone and visits, than e-mails and long arm support.

I’ve previously blogged about something I call “Real-actionships” which is how business still does ultimately rely on relationships, human to human contact.  Social media channels allow you to stay front of mind more, no doubt about that, but to win business, relationships still matter.  See this blogpost about Social2facial too.


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